Becoming a best-seller
High-street booksellers have long struggled to compete with the convenience and price of online stores. But now Amazon has opened its first actual bookshop — because it knows how important it is to give its customers what they want.
An Amazon new way to buy books
There’s something about browsing a bookshop that you can’t get online. Being able to flick through the pages or smell the print — it all reminds you that you’re buying more than simply a collection of words.
Even just the opportunity to find something new or take a chance on an impulse (who hasn’t bought a book because the cover looked amazing?) is part of the fun of popping into your local bookshop.
The flipside is that buying books online is often far more convenient — and sometimes much cheaper. However, according to Amazon, it doesn’t have to be this way. That’s why (in a surprising move for the world’s best-known online retailer) it has recently opened a bricks-and-mortar bookstore in Seattle.
Why the customer is always right
Amazon Books looks the same as many other bookshops, but aims to combine the best of high-street and online shopping. The titles in stock will come from the popularity ratings of the company’s website, while placards featuring customer reviews sit in front of the books themselves.
The key difference is that the books will cost the same price in-store as online — giving browsers no reason not to pop in for a look around.
Many people thought that Amazon itself had all but killed off the need for bookshops, but in the US, the number of independent bookshops has risen by almost a fifth. Amazon Books shows how the company understands what its customers want. And it has done everything it can to deliver that. We’ll wait to see if one opens near us…
Just the way you like
When it comes to supporting your business, we take the same approach as Amazon. In facilities management, there’s no such thing as ‘one size fits all’. That’s why we share your risks, your rewards and your goals. It gives us a much better understanding of what you want to achieve — and how to do it.
We then use our expertise to provide you with the right people, the right skills and the right services for your organisation — allowing you to focus on your core business, as well as the things that really matter to your customers.